a What is the company’s unique selling proposition? What problem
does	the	company’s	offerings	solve	and	what	are	the	tangible	benefits
to its customers?
a What are the different sales channels? What expertise is required to
develop those channels?
a What are the price and sales conditions of your products and or services?
How do they compare with other existing alternatives?
a What is the sales cycle? How do customers become aware of the
company’s offerings (promotion and advertising) and what prompts a
purchase decision (sales)? How many steps of contact are needed to
secure a sale? How much time does the sales cycle last?
a Who is managing the sales team? What follow up process is in place?
How is sales force being empowered and rewarded? How is the learning
from sales cycle recorded and fed back into the company’s processes?
a What is the after sales process? Who provides delivery and support
after a sale is complete? How do clients and customers provide
feedback? How is customer’s feedback transferred to operations
and business development to generate new products and services?
a How is the sales manager providing information to management,
board members and shareholders?
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Sales Plan - Checklist
Create a road map to follow up and evaluate.