Capture ROI and Sales Metrics from Social Media
Sites with Digital River SocialStream
Innovative new social media toolset powered by Digital River’s global e-commerce solutions
July 20, 2010 02:35 PM Eastern Daylight Time
MINNEAPOLIS--(EON: Enhanced Online News)--Digital River, Inc. (NASDAQ: DRIV), a leading provider of
global e-commerce solutions, introduced Digital River® SocialStream, an innovative new social media toolset
powered by its global e-commerce solutions. Using SocialStream, online brand and product marketers can easily
launch and manage e-store promotions over multiple Facebook and Twitter accounts while capturing resulting sales
Digital River SocialStream can generate campaign reports that show customer activity, including unique clicks,
conversions and revenue generated. Marketers can also track average order value and revenue per visitor, revenue
generated per follower, number of click-throughs and total sales generated, among other metrics.
“Typically, marketers validate their social media promotional activities based on site traffic, click-through rates and
impressions, but finding a reliable way to quantify ROI based on sales and conversions has been a challenge,” said
Jim Wehmann, senior vice president of global marketing at Digital River. “SocialStream fills that void with
unprecedented, integrated social marketing metrics that track conversion rates, sales and revenue for each
independent campaign and specific social media account.”
With Digital River’s SocialStream, creating a promotion is quick, easy and takes just a few clicks. Once created, it
can be posted simultaneously to Twitter and Facebook accounts to reach consumers engaged in a brand.
“SocialStream provides seamless automation and tracking capabilities that increase the efficiency of social media
marketing, capture ROI, generate new revenue and report results that were once unheard of,” continued Wehmann.
“This system is truly game-changing for brands that are using social media to pr