Catalina Marketing’s Weight-Management Study Profile
Shopping Habits of Health-Conscious Consumers
Shoppers Frequently Purchasing Name-Brand Diet Products Spend Four Times More on Groceries
January 20, 2010 06:03 AM Eastern Time
ST. PETERSBURG, Fla.--(EON: Enhanced Online News)--Catalina Marketing, which powers the Pointer Media Network, one o
largest print media and consumer-driven marketing vehicles, released an in-depth study today on weight-management revealing dev
brand diets or lifestyles spend, on average, more than $3,400 on groceries per year. However, those who eat largely low-fat foods,
brand, as a lifestyle choice spend just over $800.
These and other facts were published in Balancing the Scale: Reaching Today’s Grocery Shopper With Your Weight-Mana
a new report gathered from Catalina Marketing’s shoppergraphics data warehouse and consumer surveys conducted by the compa
expands upon earlier research done in the first-half of 2009, and offers predictive insights into the shopping patterns of various types
trying to lose weight and eat healthy.
According to the report, the unprecedented number of Americans trying to lose weight can be a coup for manufacturers – if campai
the most relevant consumer segment.
“The goal for CPG brands becomes less about selling to as many shoppers as possible and more about encouraging hig
volume from a relatively small core audience,” said Sharon Glass, Catalina Marketing’s group vice president of health,
wellness.“By communicating with each consumer based on individual preferences, loyalty is sustained and real profitab
Catalina Marketing’s advanced weight-management segmentation models allow for precise, consumer-driven communications that s
individual’s preferred approach to maintaining a healthy lifestyle.
“Today’s diets and lifestyle-adjustment programs are not one size fits all,” Cathy Polley, vice president of pharmacy se
wellness at FMI (Food Marketing Institute).“Catalina Marketing recognizes the urgent need for many consumers to fi