Does Your Brochure Need a Design Makeover?
Are you still using your year-old print brochures? If you still are, then you might want to ask yourself if it needs a makeover. Regular and fresh new
brochure printing outputs is important for them to be competitive.
If you start lagging behind, your marketing tool will slowly lose its worth because it will not be effective enough at doing this job. Therefore, to make it
easier for you to see if your custom brochures need a makeover, I have created this list of questions. Answering the questions below and examining
their ramifications should help you judge the status of your color brochure better.
Hopefully this should give you the information you need to act on the makeover.
â€¢	Is it getting results? - One of the first indicators of the need for a makeover is its power to produce results. Is your marketing tool still getting
customers or responders for your business or project? Do they come with your brochure in hand? On the other hand, do most of them now come after
they have seen your online advertisements? Try to determine this by asking your responders where they saw or read the information about your
business or project. If they are not coming from brochures at all, then it is time to revamp your color brochures. You do not want to be wasting money
on something that is not producing results.
â€¢	Is it making an impact? - Another important thing to ask is impact. Are people impressed? Do they remember your marketing materials after
reading it for some time? Do they still get excited once they read them?
Impact is important since this is what drives most people to act on them. So try to determine this by just asking some people what they think about
your material now. See if they are attracted to it immediately or if they just consider it as a run of the mill. If yours do not grade well with their
expectations, then it is time for a brochure redesign definitely.
â€¢	Is it competitive with others? - You should of course also ask yourself if they are still competi