eBureau Boosts Offerings with Major Expansion
of Consumer Data Assets
Additional Phone and Email Data Enhance Effectiveness of Predictive Scoring, Verification and Fraud Prevention
Solutions
September 21, 2010 11:33 AM Eastern Daylight Time
ST. CLOUD, Minn.--(EON: Enhanced Online News)--eBureau, a leader in predictive analytics for performance
marketers and digital advertisers, today announced a major expansion of its repository of consumer data assets to
incorporate vast amounts of verified mobile phone numbers, email addresses and direct business numbers. eBureau
possesses more than 460 million unique phone numbers linked to individuals - approximately half representing mobile
numbers - amounting to the broadest phone data coverage available in the performance marketing industry.
Additionally, eBureau has aggregated 407 million unique U.S. email addresses. With these latest investments in third
party data sources, eBureau customers can positively verify more online consumers, better understand the likelihood
of contactability of consumers via phone, email and mail, further reduce fraud losses, and more accurately predict
consumer behaviors.
“As a large-scale aggregator of consumer data, we continually evaluate new third party data sources to improve the
coverage, accuracy and predictive power of our real-time scoring and information products,” said Gordy Meyer,
president and chief strategy officer of eBureau. “With this latest data expansion, our clients can be more confident
than ever in relying on eBureau analytics to make important, data-driven business decisions.”
Various trends in the marketplace emphasize the need for multiple points of contact beyond the traditional home land
line. In 2009, nearly 25% of U.S households were wireless-only (Source: CTIA), and the forecast for this market is
estimated at 27.5% in 2010 (Source: TCCG). Overall, the number of consumers that rely on traditional residential
phone lines is steadily shrinking, driven by a trend towards VoIP, wireless