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Carl's Jr. Opens Green Flagship Restaurant
CKE Restaurants Unveils Company-Wide Environmental Initiatives
02.10.2009 – CARPINTERIA, Calif. – February 10, 2009 – Carl’s Jr.® today
announced the opening of its new flagship restaurant in Carpinteria, Calif. Located
two miles from the corporate headquarters of parent company CKE Restaurants,
Inc., the new Carl’s Jr. location is an environmentally friendly unit where
sustainability, conservation and energy efficiency will be measured and evaluated for
potential company-wide implementation at both Carl’s Jr. restaurants and at sister-
chain Hardee’s®. Some of the conservation efforts are already in use at both
brands.
To honor the greening of the company, CKE Restaurants’ CEO Andrew F. Puzder will
be joined by local dignitaries at a ribbon-cutting celebration held at the new Carl’s
Jr., located at 4610 Carpinteria Ave., today at 10:30 a.m. PST.
“CKE Restaurants is an innovator – from our menu, to our service, to our marketing
and our restaurants,” said Puzder. “With our ongoing emphasis on corporate
environmental initiatives, we are demonstrating that we can be both a good neighbor
and a financially sound business. Our current company-wide environmental
initiatives are either cost neutral or result in a cost savings benefit, providing for a
better planet while also contributing to the bottom line. The launch of our first green
Carl’s Jr. restaurant, while not cost-neutral, will help us view our eco-friendly options
in action.”
Green features of the new Carl’s Jr. flagship restaurant include:
• Highly efficient ENERGY STAR rated equipment that has been tested and proven to
use less energy than traditional or competitive brands;
• Roofing material that is solar reflective and cuts heat absorption into the restaurant,
thus reducing cooling needs;
• A rainwater reuse system that collects for use during drier seasons;
• A smart irrigation system that senses existing ground moisture and effectively
determines how much to water