Melton SBD Business and Marketing Plan 2005 Page No. 1
MELTON SHOPPING AND BUSINESS
BUSINESS AND MARKETING PLAN 2006
Melton SBD Business and Marketing Plan 2005 Page No. 2
MELTON SHOPPING AND BUSINESS DISTRICT (MSBD)
BUSINESS/MARKETING PLAN 2006
INTRODUCTION AND BACKGROUND
This Business and Marketing Plan is produced to provide guidance and
direction for the spending of the Special Charge funds collected by the
Melton Shire Council on behalf of traders in the Melton Shopping and
Business District (MSBD).
A marketing and business development program for the Melton SBD was
introduced on 1 January 1999 through a special levy on all properties in
the centre. The special levy was initially in place for three years, but was
re-introduced on 1 January 2002 for a further period of three years. It
raises an annual budget of about $52,000 which has been matched by an
allocation from Melton Shire Council for capital works in the centre.
The current Special Charge, declared by Council at its meeting of 26 July
2004, will raise approximately $52,000 per year from 213 businesses in
the MSBD area. Melton Shire Council has committed to once again match
these funds with spending on infrastructure to develop the MSBD over
the next 3 years.
This Business Plan builds on the considerable achievements of the
previous SBD Committee(s), whose contribution, commitment and
support for a strong SBD over a number of years, is acknowledged.
The MSBD is defined as an area between Unitt Street and McKenzie
Street at its north/south boundary and Station/O’Neill’s Road and Smith
Street as its east/west boundary. In addition, for the purposes of
collecting the special charge funds, Council has recently included
businesses located on the periphery of this area. The area is illustrated in
the attached plan (Appendix 1).
It is a rectangular-shaped centre focusing around a 700 metre strip of
High Street between the Melton Civic Centre in the east and Hung