How To Write Press Releases For Your Internet Marketing
Written using third person, a press release is a pseudo-news story that seeks to confirm to a certain editor the newsworthiness of a specific person,
product, service or event.
Frequently sent by an e-mail, snail mail or fax, a press release follows a format. For internet marketing, a press release can be used to promote your
site. To do this, you need to make your press releases SEO friendly.
There are 7 ways to accomplish this task.
1. Use Keywords. Use the right keywords in your headlines. The right keywords are the ones that are high ranking. You have to know which keywords
earn the top rank. There are free tools such as keyword search tool that can do the task.
By knowing the top ranking keywords, you are making your assignment easy. Of course, there are guidelines that you need to follow in using
keywords. The density should be checked and set at a minimal level.
1.5% to 3% is the ideal density. The gap between keywords is also crucial. Depending on the length of your press releases, you keywords should be
fairly spread all throughout the material.
2. Drop the Jargons. Know which terms that are commonly used by consumers. As an internet marketer, you need to be sensitive on how you would
want your potential customers to search for you and your competitors on the search engines, lest, your internet marketing will not be visible. Use the
proper terms in your press releases.
3. Optimize the first 250 words. The first 250 words that make up your first five paragraphs are very crucial to your overall search results. It is also at
this point where the readers decide whether to continue reading or not.
Of course, the purpose of your press release is to drive traffic to your business domain, enhancing your internet marketing. Hence, make your press
release interesting so as the readers would be compelled to click the link to read more.
4. Select newsworthy topic. Others would say that a press release should be newsworthy, however, seasoned press release wri