Eloqua Successfully Delivers 100% More Email
Clients Reach More Prospects, Generate More Revenue
May 03, 2010 01:16 PM Eastern Daylight Time
VIENNA, Va.--(EON: Enhanced Online News)--Eloqua, the category-defining marketing automation leader and
provider of best practices expertise for marketers worldwide, continues to lead the industry in email deliverability.
Eloqua clients enjoy higher inbox acceptance rates, superior click-through performance and improved response rates
– all of which add up to increased revenues.
According to Return Path, a leading email deliverability and reputation monitoring service, Eloqua continues to
distance itself from competitors by consistently achieving an inbox acceptance rate as high as 96 percent. Internal
analysis of email reputation reveals Eloqua’s Sender Score to be more than 40 points higher than its closest
Eloqua’s high acceptance rate allows clients to improve lead generation, sales enablement and drive revenue. In fact,
Eloqua’s clients close nearly 10 deals to every four closed by marketers that rely on other systems.
Higher deliverability rates contribute to more leads at each stage of the funnel, and an increase in qualified leads
drives revenue. To illustrate this point, Eloqua designed a study around a methodology outlined in a recent Return
Path research report. The Eloqua study sought to attach a revenue figure to incremental changes in email
deliverability. The results were staggering. If the average Eloqua client sends 220,000 emails in a campaign, then a
seemingly insignificant 10 percent dip in deliverability – or a seven-point sender score drop – could cost the sender
more than $200,000 in lost revenue.
The American Society of Civil Engineers is one organization that experienced immediate results with Eloqua.
According to the Society’s Giselle Chasseloup, Coordinator of Collaborative Marketing, “Eloqua allowed us to
increase outbound email volume from 130,000 to 1.5 million in 30 days, while main