Case Study
MACY’S
“PLANNING FOR A MIRACLE ON 34TH STREET”
November 27, 2007
Rumana Parveen
Senior Lecturer
Department of Business Administration
East West University
43, Mohakhali C/A
Dhaka-1212, Bangladesh.
Subject: Case Study on “Planning for a Miracle on 34th Street”.
Dear Madam,
We the students of the MGT 101 are going to prepare a case study on “Planning for a Miracle on
34th Street” which you have assigned us as a partial fulfillment of our MGT 101 course.
It is a research and educative assignment for us in term of acquiring knowledge on the prospect of
managing strategy and strategic planning for Macy’s “The World’s Largest Store”. We are
examining the strategy and policy that Macy’s used to solve its problems and bring it on a right
path. Finally, we sincerely thank you for providing us the opportunity to work with this topic.
Sincerely yours,
Section: 2
Course: MGT 101
Name: Jahidul Islam
ID: 2007-1-10-079
Name: Junayed Khurshid ID: 2007-1-10-086
Name: Johabe Haque ID: 2007-2-10-043
Name: Farhan Sharif ID: 2006-3-10-111
Name: Afroza Akter ID: 2003-3-60-008
Page 2
Table of Contents
Page Number
Company Profile … … … … … … … 4
• History
… … … … … … … 5
• Divisions … … … … … … … 6
Brief Description of Case
… … … … … 8
Answer to Case Question
• Question # 01 … … … … … … 9
• Question # 02 … … … … … … 10
• Question # 03 … … … … … … 11
• Question # 04 … … … … … … 12
• Question # 05 … … … … … … 13
Conclusion and Comments
… … … … 14
Page 3
Company Profile:
R. H. Macy & Company
Type Division
Founded 1858
Headquarters Corporate: Cincinnati, OH
Secondary: New York, NY
Industry Retail
Products
Clothing, footwear, bedding,
furniture, jewelry, beauty products,
and house wares.
Owner Macy's, Inc.
Slogan Macy's, way to shop!
Website www.macys.com
Macy's is a chain of mid-range American department stores with its flagship store in
Herald Square, New York City, which, with its one milli