Is Google No. 1 Search Engines
That might be changing in the coming years. There's a sense in the SEO sector that the horizons have expanded significantly and the search
marketing map has gotten far larger. What the new landscape will look like exactly, and how large Google's footprint will be, is still unknown. The
emerging online environment is still being explored, so to speak. As it is explored, it is evolving very quickly. In many ways, it feels like the early days
of the commercial web where everyone knew that everything was about to change, but no one really knew exactly how.
While Google's influence is incredible and its dominance appears unassailable, a number of newer products and changes in public perceptions have
prompted subtle shifts in the habits of Internet users. Search marketers and online advertisers have started taking notice, putting more energy into
helping clients understand and use tools such as blogs, images, press releases and video content as marketing devices.
The evolution of the Internet, in regards to search depends a lot on four unique groups; users, online marketers, search engine developers, and
creative web developers. How each group reacts to these new user/marketing channels in the coming months and years will determine if Google's
dominance is threatened. As it stands today, Google remains synonymous with search, however, users are starting to venture away from the Google
brand, even if it is the most recognizable one in their minds.
A recent survey conducted by UK-based online marketing firm, Harvest Digital http://www.harvestdigital.com/fact_sheets.cfm)(reg. req.), shows that
Google is almost universally recognized as the UK's leading search engine. (When thinking about North American search engine usage, similar results
are assumed to be a somewhat safe assumption.)
When asked, "What search engine do you use?" 94% of respondents said Google. 40% said they used Yahoo, 39% said Ask Jeeves and 37% said
The answer clearly shows that Google is the first thing consumers thi