Using personalized auto-responder emails
to nurture leads.
Many companies — even marketing-
automation companies — use the terms
drip marketing and nurture marketing
interchangeably, but these two campaign
styles have different purposes and
This is about nurture marketing.
First: some background.
Drip and nurture campaigns have been
shown to increase qualified leads for
businesses by as much as 451%.
Deployed on a pre-determined schedule.
Sent to a broad audience and geared
toward education, branding, or
positioning of a product.
Ongoing, generalized messaging.
Deployed as a response to an action.
Sent to a targeted audience and geared
toward nudging (or shoving) leads through
the sales funnel
Ongoing, personalized messaging.
If you subscribe to
Spider Trainers or
complete one of our
forms, you will receive
(or have received) a
You have joined our
We can infer — based upon the topic of
the download — that you are a marketer,
or at least interested in marketing.
With this in mind, we will send you more
emails with marketing-related topics.
When you click the call-to-action (CTA)
button or link in one of the nurture emails,
you will receive an auto-responder or
This is also known as a nurture email.
In the nurture email, we personalize
the greeting and reference the
publication you requested.
We also again provide
a link to the publication —
in case you missed it
the first time around.
With each publication download
(click on a CTA), we come to better
understand your interests.
In subsequent emails, we will continue to
strive to provide links to content we feel you
would find most interesting.
Each interaction you have with our email —
opens, clicks, visits, downloads, and sharing