ebQuickstart Expected to Nearly Double its Revenue in 2010 by Turning Lead
Generation into a Strategic Asset for Technology Companies
Austin based lead generation and sales outsourcing firm is on the forefront of a new approach to
lead generation for technology companies.
Austin, TX (PRWEB) June 22, 2010 -- Back in 2007, Timothy Edwards, CEO of ebQuickstart, quietly entered a
crowded market of lead generation and sales outsourcing firms with a new philosophy in mind: attract, train and
retain top sales talent to use on lead generation campaigns for technology companies. Edwards figured his
approach was long overdue given the reputation many call centers had for hiring hourly workers highly
incentivized by lead bonuses.
If revenue alone is any judge, Edwards read the technology lead generation market perfectly. By hiring and
paying experienced technology sales talent a fair salary, ebQuickstart was able to nearly triple its first year
revenues in its second year of operation. In 2010, it’s looking at nearly doubling its revenue from last year – a feat
remarkable in itself were it not for the fact it was done during the worst economic downturn in half a century.
“We focus 100% on lead generation for technology companies,” says Edwards. “By using highly trained
technology sales professionals, we offer technology companies a cost effective alternative to in-house lead
generation and sales resources. We assume all sales costs and deliver targeted results on sales campaigns many
technology companies are not equipped to execute. It’s the kind of win-win situation our technology customers
have come to expect,” he adds.
Chief among the reasons technology companies are turning to ebQuickstart in greater numbers is performance.
Some of their customers have experienced a sales close rate of nearly 50% of leads generated in a given
campaign. “In an industry where the average close rate on leads generated by lead gen firms can average in the
low single digits, ebQuickstart’s 50% close rate is huge,” says Dawn Wester