Broaden Your Audience
Great photographs are the intersection of three important factors – a great photographic
eye, a great photographic situation and a substantial audience to view and appreciate the
result. The old days where people anxiously awaited proofs, visited conventional photo
galleries or requested and kept books from stock agencies are history. Today there are
countless web sites showcasing the artistic craft of working photographers. These sites
are often directly coupled with social media sites or employ technologies like Web 2.0
that allow real, two way communications between audience and artist. In order to get
broad exposure of your work, you really need to make some of your best work viewable
online. There are many good online vehicles that can showcase photographs. You can
create an online gallery and connect it to your website or blog.
Most working photographers already have their own website, but if you really want to
make the leap and create an online following, add a blog to your website. While your
website displays information about yourself, your business and your products, it typically
remains relatively constant. Your blog, on the other hand, contains a wealth of
information that continually changes and grows and is actually the focal point of your
"social media" strategy.
The options for social media marketing in photography are endless. Used correctly, social
media sites can represent powerful new marketing tools for photographers, allowing
images and compelling content to be broadcast to huge networks of potential customers.
But remember, social networks are virtual versions of crowded town squares, where
catchy images and compelling content are required to grab the attention of the entire
crowd. It may seem like a lot of work, but effective use of social media is a lot like "the
miracle of compound interest," your following and reputation will continue to grow as
time goes on!