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Web Presence Overview
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Getting your business online is about reaching out and connecting with millions of potential customers,
buyers, and partners. Building a website is the most scalable way to attract potential customers from all
over the world. A Web presence expands your market significantly and instantaneously. The following
steps are essential in creating a complete Web presence for your business:
Choose a domain name
Set-up an email address for your website
Create a website
Make your website secure
Get your website found.
What Is a Website?
A website is your business’ location online. While a domain is the address, the site can be seen as the
actual “office” or “storefront” in brick and mortar terms. Once you have chosen the domain, or
address, the next step is to build the site itself. When clients or customers type your Web address (i.e.
www.yourbusiness.com) into their browser, your website is what they will see.
Before setting up your website, it is important to know what you want it to do, what the goals are, and
how it will serve your customers and your business. There are many different options for a website’s
functions and how to have it set up.
Like you have goals for your business, you should also have a list of goals for your website. Will it act as
a brochure, giving customers information about you, how to contact you, and where to find your brick-
and-mortar business? Will your website have forms for customers to fill out, the ability to set up
appointments via the Web? Will you sell goods or services online and have a need for taking payment
information? The goals you set for your site will help determine the components needed and give you an
idea of w