4imprint White Paper and Podcast Focuses on
March 16, 2010 10:00 AM Eastern Daylight Time
OSHKOSH, Wis.--(EON: Enhanced Online News)--What once was a marketing approach aimed at a niche
consumer, green marketing is increasingly reaching mass adoption. The latest Blue Paper™ and Podcast from
promotional products retailer 4imprint, Green marketing, explores this shift and examines advantages and
disadvantages to businesses entering the green market.
From 2008 to 2009, consumer demand for green products grew 15 percent and 70 percent of consumers now say
they would purchase a green product over a comparably priced, non-green option. Additionally, studies have found
that a certain degree of green consumerism exists in all markets.
“Research seems to suggest that the green consumer exists in a much wider demographic base than marketers
originally had thought,” said Kevin Lyons-Tarr, president of 4imprint. “Businesses have the opportunity to appeal to
new audience segments with products and marketing materials designed with green in mind.”
In addition to illustrating this research, Green marketing offers a:
l Primer on green marketing lingo
l Summary of today’s green consumer
l Overview of FTC guidelines on green marketing
l Review of successful green marketing strategies and campaigns
l Reasons why to pursue and sell green or eco-friendly products
l Explanations on what makes a green product “green”
To read this Blue Paper, or to download the Podcast, visit www.4imprint.com/bluepapers.
About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations
succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics
such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves mor