Acxiom Takes Strong Position in Healthcare
Marketing With New Leadership
August 11, 2010 09:03 AM Eastern Daylight Time
LITTLE ROCK, Ark.--(EON: Enhanced Online News)--Acxiom® Corporation (NASDAQ: ACXM), a
recognized leader in marketing technology and services, has appointed Cameron Thompson as group managing
director of Acxiom’s healthcare practice.
“The healthcare landscape as we know it is changing dramatically,” said John Meyer, Acxiom chief executive officer.
“With government health reform, the need for health provider efficiency and the shift to more personalized
healthcare, the industry is undergoing a fundamental transition. Cameron, formerly a senior vice president for Harte-
Hanks Pharmaceuticals/Life Sciences, has more than 22 years’ experience in developing first-rate healthcare
marketing solutions, adding to our management team’s ability to better serve this market.”
Thompson’s group, which is responsible for all aspects of its expansion, will leverage Acxiom's real-time and new
channels capabilities for consumer recognition, analytics, digital and direct marketing strategy, which enables
consumer recognition and engagement across a broad spectrum of channels.
“Clients come to Acxiom to receive world-class data integration, enhancement and digital deployment to achieve
their business goals. Whether they are providers, pharmaceutical companies, health insurance companies or
electronic health record providers, it all begins with understanding the customer,” Thompson said.
“As personalized medicine becomes the norm, customer loyalty, engagement and retention will be crucial for
healthcare companies to compete in this changing landscape. Acxiom’s healthcare team is competitively positioned
to meet the growing needs of various components of the healthcare industry with an impressive portfolio of
Target audiences and marketing dollars are shifting for every sector of the healthcare industry. Acxiom has long been
known as a leader at optimizing custom