Mineral Cosmetics Market Size Worth $4.3 Billion
The global mineral cosmetics market size is anticipated to reach USD 4.3 billion by the end 2025. The market is
anticipated to grow at a CAGR of 5.3% during the forecast period, 2019 to 2025. This growth is attributed to rising
demand for organic skincare and cosmetic products across the globe. Moreover, rising participation of women in the
workforce and financial independence of women in developing countries such as Brazil, India, China, and Bangladesh is
projected to drive the market growth over the forecast period.
The segment of face products held the largest market share of over 40% in 2018 owing to shifting consumer preference
for organic products and presence of ingredients such as zinc oxide and titanium dioxide which as a protective shield
against the harmful rays of sun. Moreover, rising influence of beauty bloggers and social media influencers on consumer
group is impacting positively on the market growth. Furthermore, manufacturers are introducing multi-functional
products that help in resolving multiple skin problems. This is expected to propel the market growth in the forthcoming
Leading companies in this market are focusing in strategic initiatives such as M&A to expand their product portfolio and
strengthen their distribution network. For instance, in 2016, L’Oreal S.A. went into acquisition with a wholesaler named
Raylon Corporation which is operating in more than 45 states. Similarly, in November 2016, the Estee Lauder Companies
Inc. acquired BECCA in order to enhance its consumer reach and expand its product portfolio in makeup segment.
Major companies operating in the mineral cosmetics market include Glo Skin Beauty; Mineralissima Mineral Make-up;
Iredale Cosmetics, Inc.; Shiseido Company, Limited; L'Oréal S.A.; BWX Limited; The Estée Lauder Companies Inc.; Revlon,
Inc.; Cover FX; and Ahava Dead Sea Laboratories, Limited.
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