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Email Marketing – Building Your List
By Gabriel Adams
Building your email list can be one of the toughest parts of email marketing. If you spend some
time, energy and money building a good list, though, it can be very lucrative. Here are 11 ways to build
your email list.
Use a DHTML popup on your website DHTML popups are a great way to solicit signups to your
newsletter – they grab your site visitorss attention, but are not as aggravating as standard popups.
Use an opt-in on orders Give your customers an option to opt-in to your newsletter during the order
checkout process.
Sponsor a give-away Give away a piece of your merchandise – to enter to win the freebie, people
must subscribe to your newsletter.
Do joint ventures Form joint ventures with other related websites. Place signp boxes to each other's
newsletters on your thank you pages. Joint ventures can be a great way to grow your list with targetted
subscribers.
Add phone in orders When taking orders over the phone, ask customers if they would like to be added
to your e-newsletter.
Give away free stuff on your website Give away free reports, free e-books or other goodies in
exchange for people signing up for your e-newsletter.
Put a signup form on every page of your site Integrate your newsletter signup form into your site
template so that visitors can signup for your newsletter on any page of your site.
Use offline marketing methods Add the option to signup for your e-newsletter on all of your offline
marketing materials, such as order forms, postcards,