Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the leading and only global company that
offers an interactive make-your-own stuffed animal retail-entertainment
experience. Founded in 1997, the Company currently operates more
than 400 Build-A-Bear Workshop
stores worldwide, including company-
owned stores in the United States, Puerto Rico, Canada, the United
Kingdom, Ireland and France, and franchise stores in Europe, Asia,
Australia and Africa. In 2007, the interactive experience was enhanced -
all the way to CyBEAR
space - with the launch of buildabearville.com
the company’s virtual world stuffed with fun.
Our Store Experience
Guests who visit a Build-A-Bear Workshop
store enter a recognizable and distinctive teddy bear themed
environment consisting of eight stuffed animal-making stations: Choose Me, Hear Me, Stuff Me, Stitch
Me, Fluff Me, Dress Me, Name Me and Take Me Home
. Store associates, known as master Bear
associates, share the experience with Guests at each phase of the bear-making process.
Regardless of age, Guests enjoy the highly visual environment and the fantasy of this special place while
they create a memory with their friends and family.
At Choose Me, Guests are introduced to all the furry characters in the store and then select one, which
soon becomes their new friend. There are more than 30 varieties of stuffed animals including teddy
bears, bunnies, dogs, kitties and more. Build-A-Bear Workshop stuffed animals are very affordable,
ranging in price from $10- $25.
At Hear Me, Guests may select from several sound choices to place inside their stuffed animal to further
personalize their new friend. The sound chip is inserted safely inside the new friend during the stuffing
process. Guests can record their own 10-second Build-A-Sound
message. Pre-recorded sounds include
giggles, growls, barks, meows and other animal sounds, as well as messages such as “I Love You” or
songs like “Take Me Out To The B