This article is devoted to one of the functions of mass culture as a form of social relations, which consists in ensuring the socialization of a person, helping him to master new social roles and values, to teach him how to regulate behavior in various non standard situations so inherent to modern society. This by modeling different life situations, it gives people an idea of how to act in certain conditions, gives guidelines for the way of life. The article reveals the meaning of the concept “human potential-. In the article much attention is focused on the idea that in the modern sphere of ecotourism, no society can see its own perspective without strengthening of cultural and spiritual potential, ecclesiastical and moral values in the minds of people. Therefore the problem of spirituality, the problem of spiritual and moral education is becoming especially important today. The analysis of the research is provided. Albina Romenovna Sharipova "Impact of Mass Culture on Personnel Potential in Ecotourism Sphere" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd46281.pdf Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/tourism/46281/impact-of-mass-culture-on-personnel-potential-in-ecotourism-sphere/albina-romenovna-sharipova
International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 5 Issue 5, July-August 2021 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD46281 | Volume – 5 | Issue – 5 | Jul-Aug 2021
Page 2006
Impact of Mass Culture on Personnel
Potential in Ecotourism Sphere
Albina Romenovna Sharipova
English Teacher of Tashkent Institute of Engineers of Irrigation
and Mechanization of Agriculture, Bukhara Branch, Uzbekistan
ABSTRACT
This article is devoted to one of the functions of mass culture as a
form of social relations, which consists in ensuring the socialization
of a person, helping him to master new social roles and values, to
teach him how to regulate behavior in various non-standard situations
so inherent to modern society. This by modeling different life
situations, it gives people an idea of how to act in certain conditions,
gives guidelines for the way of life. The article reveals the meaning
of the concept “human potential”. In the article much attention is
focused on the idea that in the modern sphere of ecotourism, no
society can see its own perspective without strengthening of cultural
and spiritual potential, ecclesiastical and moral values in the minds of
people. Therefore the problem of spirituality, the problem of spiritual
and moral education is becoming especially important today. The
analysis of the research is provided.
KEYWORDS: modern ecotourism, human potential, civilization, mass
culture, consciousness, functional qualities, to participate in society
life, moral values, spiritual basis, significance, mentality, folk culture,
intersocial diffusion.
How to cite
this paper: Albina
Romenovna Sharipova "Impact of Mass
Culture on Personnel Potential in
Ecotourism Sphere" Published
in
International
Journal of Trend in
Scientific Research
and Development
(ijtsrd), ISSN: 2456-
6470, Volume-5 |
Issue-5,
August
2021,
pp.2006-
2008,
URL:
www.ijtsrd.com/papers/ijtsrd46281.pdf
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