Clear Channel Airports & Monster Media Name
Inaugural Advertiser for National Network of
Microsoft’s Windows Live Hotmail Unveils Interactive Ad in Seattle–Tacoma International Airport
First Ever Multi-Touch Technology-Based Signage Delivering Collaborative User Experience in Public
June 01, 2010 12:03 PM Eastern Daylight Time
--(EON: Enhanced Online News)--Clear Channel Outdoor Holdings:
WHO:Clear Channel Airports (CCA), the world's foremost marketer of airport advertising, and Monster
Media, the leaders of full body responsive out-of-home advertising, have joined forces with UM, OAG and
Creature to unveil the inaugural advertiser embracing their innovative network of multi-touch and gesture-based
digital signage: Microsoft’s Windows Live Hotmail.
This particular Microsoft campaign utilizes the multi-touch application. The display is also capable of gesture
activation, video, and mobile interaction for future ads.
WHAT: Located in the Seattle–Tacoma International Airport (Sea-Tac Airport), CCA and Monster Media are
presenting the first ever large-scale multi-touch display of its kind used in a public environment. The interactive
wall display, which is made up of nine sleek 46” liquid crystal display (LCD) monitors arranged in a 3x3 square grid
pattern, allows users to access a word bank to create and submit original works of poetry by pointing at or touching
the screen. For inspiration, participants can even view previously submitted poems on the unit measuring 91” in
height and 144” in width. The Sea-Tac digital sign is an integral component in Microsoft’s broad campaign to
promote the new Hotmail, representing the next generation in personal e-mail.
The LCD screen functions as both digital signage and a presentation system for conveying multi-media information.
With this pioneering multi-touch feature, the number of users capable of executing their works of poetic art at one
time is limitless.
WHY: The technology further strengthens the pow