ChinaJoy and NLGD Foundation Established
Overseas Partnership
ChinaJoy 2010
April 27, 2010 08:03 AM Eastern Daylight Time
BEIJING--(EON: Enhanced Online News)--ChinaJoy Organizing Committee and NLGD Foundation (Netherland
Game Development Foundation) have announced an overseas partnership recently. Two Parties will have close
cooperation in marketing campaign, lecturer invitation, exhibitor recruitment as well as audience inviting. Such
cooperation is to create a smooth communication platform among companies and gaming professionals from both
China and the Netherlands, and enhance their mutual understanding on game R&D, business and marketing.
The NLGD Foundation will organize the Festival of Games on June 3-4, 2010 in Utrecht, the heart of creative
industry in the Netherlands. The event with the theme “Everything Online” will underline the increasing development
of online game play and online business in Europe, which have affected the way games are being played, developed,
distributed, marketed and exploited. The Festival of Games includes a Games Conference, a Career Fair, a Games
Expo and a match-making program called Pitch & Match. Many top game companies worldwide have confirmed to
attend the event, including Namco, Capcom, Nintendo, Sony, Microsoft, SPIL Games, Warner Bros. Independent
game developers from the Netherlands, Germany and the UK have also shown great interest in attending.
Taking advantage of World Expo 2010 in Shanghai, the organizations of ChinaJoy and the Festival of Games will
join hands to invite gaming companies participating in the Dutch Pavilion during the World Expo. Two Parties will
provide one stop service for gaming companies and independent game studios attending both Dutch Pavilion and
ChinaJoy events.
The spokesman of ChinaJoy Organizing Committee, Yunpeng Tan, said, “We are glad to see that ChinaJoy and its
relevant conference (CGBC, CGDC and CGOC) are winning attentions from an increasing number of international
associations and professionals