Direct	Selling	News					|					June	2007
Does your current business plan include a comprehensive
and well-integrated approach to reaching this country’s
largest ethnic group? Have you joined the thousands of
companies aggressively courting the Hispanic market and
experiencing positive sales and profits as a result? Or are
you unsure about exactly how and with what resources
you should enter this lucrative market segment?
Well, I’m here to tell you that now is the opportune time to take
a critical look at your business model and determine what strategic
changes in planning and execution are required to get your fair
share of this (soon to be) trillion-dollar consumer market.
Just take a look at these statistics and cultural insights about the
Hispanics are now the largest ethnic “minority” in the
country! In 2005, Latinos outnumbered the African-
American population for the first time in history. With
42.5 million Latinos registered in 2005, the Hispanic
population represents 14.4 percent of the U.S. population,
a figure expected to grow to 24 percent by 2050.
Buying power among Hispanics continues to climb to
record numbers! In 2000, Latinos accounted for $550
billion in buying power; by 2005 that number swelled to
$735.6 billion, and by 2010—in three short years—the
buying power of Latinos will rise to $1.1 trillion. This
makes the U.S. Hispanic market the largest Latin
American economy in the world…an economy that is
available and accessible, right here in our own backyard.
The Hispanic population is concentrated in the top 10
markets of Los Angeles, New York, Miami, Houston,
Chicago, Dallas, San Francisco, San Antonio, Phoenix
and Sacramento. If you are doing business in any of these
markets, you have a huge opportunity to grow sales by
focusing on Hispanics in three ways: as customers of
your products, as independent distributors of your direct
selling business and as employees of your company.
The Hispanic Gold Rush
Mining a Soon-to