that won’t break the bank
Marketing on a Budget – a Beginner’s Guide
Any small business needs customers and sales to survive.
You can have the best product or service in the world, but if no-one will pay you for
it, you can’t succeed.
So you’ve set up your business, you’ve got great products or services, you’ve got
your fi rst customers, but you need to get a lot more. You know that effective
marketing is what you need, but you think it will be:
Not for beginners!
Worst of all you have no idea where to begin.
When you set up a small business for the fi rst time, everything is new and
confusing. There are so many things to think about that you really need some help
to come up with the best marketing ideas to get you started, and this is what this
eBook sets out to do.
This little guide will provide you with no less than 70 suggestions but, to keep
coming up with fresh marketing ideas, take a look at
http://www.marketingbrainstorm.com and see how it can help you to carry on
generating novel marketing strategies, which will promote your business ahead of
Read on to discover:
A. What is Marketing?
B. How Can I Afford to Advertise?
C. The 3 Key Questions to Ask
D. 70 Brilliant Marketing Ideas for a Business on a Budget
A. What Is Marketing?
Customers will only give you what they value (their money) if they feel that you
are satisfying a need which they have. But marketing is not just about providing
products and services, it is about matching the benefi ts you offer to the changing
needs and demands of your customers and ensuring that you are getting value in
If you Google “marketing defi nitions” you will throw up a host of answers. The
Chartered Institute of Marketing defi nes marketing as “the management process
that identifi es, anticipates and satisfi es customer requirements profi tably.” A bit of
a mouthful but, put another way: the right product, in the right place, at the right