Auto Insurance Quotes Online 2006: Executive Summary
16 companies’ sites were studied, although only the following 13 are included in this report because they
were also studied in 2004: AIGDirect, Allstate, American Family, Esurance, Geico, GMAC, Insure.com, Insweb,
Liberty Mutual, Progressive, State Farm, Travelers, Unitrindirect. (2006 data is also available for Auto
Insurance Group, Insurance.com, and Netquote, but they are not included in this report.)
The sites were studied during the month of June 2006. In the earlier study, the sites were tested between
January 14 - February 11, 2004.
Shoppers were given the following scenario:
Your auto insurance needs to be renewed (or you've purchased a new vehicle and require insurance). Visit the
site that will open … and get a quote for 1 year of full coverage on your vehicle.
233 Web Mystery Shoppers® resident in the United States participated in the 2006 study. (Average of 17 per
site) They represented a mix of gender, income, education level, internet experience levels, and types of
computer systems being used.
Key Findings 2006
Esurance and Progressive scored noticeably better than the others in most categories..
Competition for online auto insurance quotes is intensifying.
22% of respondents say they have bought auto insurance online (This question was not asked in
2004.) However nearly 60% sayi they have “shopped for” auto insurance online. The percentage
of consumers saying they have researched auto insurance providers online, their likelihood of
researching their next auto insurance policy online, and the proportion saying they have
“shopped for” auto insurance online have stayed roughly the same since 2004.
At the same time, the overall quality of the websites is improving, and consumer expectations
As a result, some sites that scored well in 2004 have lost ground in the past 2 years. One
company, for example, whose home