Search Engine Optimization (SEO) is vital for small businesses who want to stay competitive in the online marketplace. Do you know how to improve your SEO ranking?
Read our latest blog post to find out what SEO is, why it’s important for your small business, and how publishing content on edocr can help you boost visibility on the search engines.
SEO 101: What Small Business Owners Need to Know about SEO
As a small business owner, you have probably heard about SEO and how important it is
for helping customers find your business. But you may still have a few questions about
what exactly SEO is and why you need it. This post will cover the basics of SEO and
talk a little bit about what you can do to help improve your ranking.
What is Search Engine Optimization (SEO)?
Do you ever wonder why some websites show up on the first page of Google while
others don’t appear until page ten? All of the major search engines like Google and Bing
have primary search results that appear on the Search Engine Results Page (SERP).
These results are ranked and shown based on which pages the search engine finds
most relevant for the searcher. Search Engine Optimization (SEO) is the process of
optimizing your content and website to increase visibility in these organic (non-paid)
search engine results.
Why is SEO important for small businesses?
No matter what type of business you run, search engines are going to be the primary
way that internet users find you online. By optimizing your website and content for
search engines, you can drive more traffic to your website. Even if most of your
customers visit your physical store location to make a purchase, it’s still vital for you to
boost visibility on the search engines​ so that local searchers can find your business
when they need it.
How do search engine rankings work?
In an effort to deliver the best possible results to users, search engines rank sites based
on a few different factors. When it comes to site design, websites rank higher on search
engine results if they are professionally designed, easy to navigate, and accessible
across devices and browsers. However, even if you have the most beautiful website out
there, you cannot improve your SERP ranking unless you are producing quality,
credible content that is relevant to the searcher.
A website that provides a positive user experien