July 21, 2010
LAKE FOREST, IL – Today, ecycler launches in Canada. Ecycler creates a new way to recycle by connecting
people discarding cans, bottles and newspapers with those wishing to collect them.
Co-founder Timothy Laurent explains, “As part of our continuing efforts to find innovative and cost
effective methods of reducing, reusing and recycling we are excited to launch e-cycler.ca which will
provide an easy way for collectors (recyclers) and discarders to connect online.”
Ecycler provides an alternative to the many Canadian households and businesses that are not offered
curb-side recycling. It’s also an option for people who do have curb-side recycling but who want to have
their recyclables picked up when and where they desire.
Ecycler is partnering with Keystone, an established recycler and waste management firm located in
Vancouver. Laurent continues, “This strategic relationship is to bolster each other’s strengths into a
winning combination.” The springboard into Canada follows the successful launch of ecycler USA ten
For the people collecting recyclables, ecycler provides an entrepreneurship opportunity. Ecycler’s
creators are responsible for operating and maintaining the site, but it will be driven by the individual
collectors who establish their own ecycler recycling programs. Collectors can create and market their
own ecycler recycling programs by downloading personalized business cards and posters generated by
e-cycler.ca and then posting them in public places. Anyone who has access to the Internet can become
an ecycler collector.
Discarders can do their part for the environment and for people in need of additional income by giving
their recyclables to people who will then redeem the recycled goods for cash. Ecycler encourages people
to discard their recyclables for free; however, discarders can request a portion of the proceeds from the
collector. Discarders can track their carbon credits on the site by listing how many recyclables they’ve
given away through e