6 Best E-Commerce Promotion Tactics

Promoting a product line can be a struggle, especially without clear-cut marketing plans in place. With the growing competition and trends in digital marketing, there is also a growing need for e-commerce websites to stand out.

Understanding how to promote an e-commerce website positions your brand at an advantage. Here are some practical ways to promote your website.

https://advdms.com/blog/6-best-e-commerce-promotion-tactics/

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https://advdms.com/blog/6-best-e-commerce-promotion-tactics/

About ADMS

Advanced Digital Media

business website E Commerce online Consumer E Commerce website email customer promote service people

6 Best E-Commerce Promotion
Tactics
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There are various fresh and effective ways to
promote your business’ e-commerce website.
Fresh ideas and established techniques alike
set yourself apart from the competition and
open new doors of opportunities for your
brand. Small and big businesses are in the
same battleground — the quest to get
consumers’ attention and let them know you
offer the best options out there.
If you’re a novice in e-commerce and online
marketing, there’s no need to cower behind the
lines. There are tried-and-true methods to
promote your online business. Remember that
the goal is to convert as many website visitors
into loyal customers as possible. Here’s a deep
dive into the best ways to promote an e-
commerce website.
What Is An E-Commerce Business?
Also known as electronic business, an e-
commerce business sells or purchases tangible
goods and services over the internet or any other
electronic medium. It also involves electronic
transfers of data and funds between two or more
parties. In other words, it is what people know as
online shopping.
B2B 
(Business-to-Business): 
Online
transactions of either services or goods
between companies.
B2C 
(Business-to-Consumer): 
Online
transactions of either services or goods of a
business and a consumer.
C2C 
(Consumer-to-Consumer): 
Online
transactions of either services or goods
between consumers — through buy-and-sell
websites like eBay, OLX, and Etsy.
C2B 
(Consumer-to-Business): 
Online
transactions of either services or goods
between an individual and a company.
There are different types of e-business websites,
such as:
How To Promote An E-Commerce Website?
Up-and-coming 
and 
established 
online
businesses should keep up with the best ways to
promote an e-commerce website. Doing so will
lead to higher conversions and better sales. Invest
time, effort, and money to see a positive spike in
your online business’s growth.
Here are some promotion tactics to try:
Use chatbots
Include a live chat option
Respond to customer reviews
1. Turn Your Attention to Customer Experience.
Customer-centric e-commerce websites leave
the impression that they value their customers.
Focusing on customer experience is an effective
way to show your target market that you care.
You can do any of the following:
2. Utilize Search Engine Optimization.
Your online presence is another pivotal factor.
Most consumers turn to the internet to search
for answers to their queries about any service
or product. If your website doesn’t show up on
the first page of top search results, you’re
hurting your business unknowingly.
Improve your website’s loading time
Invest in making your website mobile-friendly
Integrate the right keywords in your website’s
content.
Here are three I’s you can do to optimize your
brand’s website:
3. Offer Limited-Time Coupons and Discounts.
Both of these things will pique the interest of your
website visitors. It’ll drive them to check out items
in their online shopping cart. You can promote
discounts and coupons through social media
advertisements, emails, and PPC ads.
The limited-time coupons will urge your customers
to check out the items before the coupons expire.
Running a flash sale will also push people to
purchase because, believe it or not, people
sometimes fear missing out on sales.
4. Produce Industry-Related Content.
Providing valuable and relevant information to
your target audience will allow people to know
you more. It’s an opportunity you shouldn’t miss.
Here are different types of content you can
create:
Videos
Infographics
Blogs
Podcasts
Ebooks
It would be best to establish consistency in
publishing the content, and a content calendar
will come in handy. This approach will drive
significant traffic to your e-commerce site.
5. Send Personalized Promotional Emails.
When people subscribe to your newsletters or
mailing lists, it’s an opportunity to send them
promotional emails. Being a subscriber means
they want to know about your brand’s offers in the
future.
This method doesn’t mean that you’ll send
generic emails weekly or monthly. You should
take the time to tailor each email to the specific
interests of each consumer. When they see that
the emails sent to them are not just any other
email in their inbox, they’ll feel more valuable.
Use the consumer’s name on the subject line
and salutation
Focus on the promotions of the consumer’s
interests
Offer a unique promo code that only an
individual can use
Send product recommendations based on
their buying or browsing patterns
Here are some ways to personalize a promotional
email:
6. Host a Giveaway or a Contest.
Use your brand’s social media account to
promote a product giveaway or a contest. This e-
commerce and digital marketing tactic will get
the word out about your business. The contest
guidelines can include tagging a specific number
of people and sharing the post itself.
Take a photo of a product they purchased and
post it across different platforms. You can also
provide a set of hashtags they should use.
Let them post a product and use the number
of likes as a determining factor of the winner.
Have them post the same branded photo and
whoever has the best caption wins the contest.
There are different approaches you can take,
including the following:
Implementing one or all of 
these tactics
guarantees that your brand will emerge victorious
in the online shopping industry.
ADMS Can Help
We have what it takes to give your business
the exposure it deserves.
ADMS offers comprehensive e-commerce
services, among others. You can rely on us, so
contact us today!
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(877)237-6969
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