P.O. Box 1085, Banff, Alberta, Canada T1L 1H9
FOR IMMEDIATE RELEASE
November 2, 2009
Banff’s Next Top Models Announced!
BANFF-LAKE LOUISE, Alberta, Canada –
The winners of Banff’s Next
to the Bell family.
Lucy and Brian Bell, from
Toronto, Ontario, won the
judges over with this photo of
their daughter Julia.
The two year old stole the
show as the cutest skier
around, and her parents
couldn’t be prouder.
“I’m so excited,” said Lucy.
“Banff-Lake Louise is where
we always wanted to go!
Julia enjoys the winter and loves the snow”.
All three family members will be flown out to Banff-Lake Louise for a ski vacation of a lifetime, and
a photo shoot at Mt. Norquay, The Lake Louise Ski Area and Sunshine Village. They’ll then be
featured in one of Ski Banff-Lake Louise-Sunshine’s (SBLLS) advertising campaigns.
“The Bell family love skiing, and have an energy and passion which really captures what Canada’s
Protected Playground, Banff National Park, is all about,” said Dan Markham of SBLLS. “We’re
excited to have them show off our three ski resorts.”
Hundreds of skiers and boarders of all ages competed to be crowned Banff’s Next Top Model at
the Toronto Ski, Snowboard and Travel Show last week. The competition was organized by SBLLS
as part of their annual sales presence at the Show. Contrary to typical model searches, the search
was centered around people who love to ski or board and live to have fun.
The Toronto Ski, Snowboard and Travel Show was held at the Better Living Centre, Exhibition
Place, Toronto, on October 15-18, 2009. The show is an annual mecca for snow enthusiasts, with
the industry’s top companies showcasing the biggest and best for 2009-2010.
For this competition, wanna-be models posed in front of a “green screen”, later to be superimposed
against a shot of beautiful Banff-Lake Louise’s snow covered