Digital Material Requirements
4 1/2" x 10"
7" x 4 7/8"
3 3/8" x 10"
4 1/2" x 4 7/8"
2 1/8" x 10"
printing Method: Web Offset
Binding: Saddle-stitched or perfect bound
paper: Body stock 45 lb Escanaba; Cover stock 70 lb Escanaba
ink: SWOP standard and four-color process
line Screen: 133 lines per inch
printing Sequence: black, cyan, magenta, yellow
inserts and ridealongs: For specs and rates for inserts, postcards,
gatefolds, Notemarks™, belly bands, ride-along pieces or other custom
ad projects, contact your sales representative.
4 1/2" x 7 1/2"
3 3/8" x 4 7/8"
7" x 2 3/8"
2 1/8" x 4 7/8"
PDF FORMAT: Advertisers are encouraged to submit PDF and
PDF/X1-A files provided that they are prepared for press-optimized
printing in CMYK with fonts embedded. For an Acrobat Distiller
job-options file and more information on creating acceptable PDF
files, contact your Sales Representative. Please note: PDF files lack
the ability to be edited or altered (i.e. phone number, address, etc.)
PREFERRED APPLICATIONS: Ad layouts should be cre-
ated using either Adobe InDesign®; QuarkXpressTM or Adobe
Pagemaker®. If submitting application files, provide all supporting
graphics and fonts.
PROOFS: We minimally require a text and element proof to assist
in preflighting digital ad files. For critical color match we require
a digital halftone proof (i.e. Kodak Approval, Dupont Digital
Waterproof, Fuji FirstProof, etc.). Accurate color reproduction can-
not be guaranteed without an accompanying SWOP-certified proof.
COLOR MODE: You should convert colors to CMYK prior to
submission because color shifts may occur. Ads received in RGB or
spot color will be converted to CMYK. All colors are printed using
4-color process (CMYK) unless a Pantone ink is specifically ordered
by the advertiser (see sales rep for additional charges).
COLOR TONE VALUES: To avoid over-saturation of ink, the