Exhibit 10(2) 2007 Stock Compensation and Incentive Plan
2007 Stock Compensation and Incentive Plan
This 2007 Stock Compensation and Incentive Plan (the “Plan”) of Attitude Drinks
Incorporated, a Delaware corporation, (the “Company”) for employees, directors and other persons associated
with the Company, is intended to advance the best interests of the Company by providing those persons who
have a substantial responsibility for its management and growth with additional incentive and by increasing their
proprietary interest in the success of the Company, thereby encouraging them to maintain their relationships with
the Company. Further, the availability and offering of stock options and common stock under the Plan supports
and increases the Company's ability to attract and retain individuals of exceptional talent upon whom, in large
measure, the sustained progress, growth and profitability of the Company depends.
For Plan purposes, except where the context might clearly indicate otherwise, the following
terms shall have the meanings set forth below:
“Board” shall mean the Board of Directors of the Company.
“Committee” shall mean the Compensation Committee, or such other committee appointed by the Board,
which shall be designated by the Board to administer the Plan, or the Board if no committees have been
established. The Committee shall be composed of three or more persons as from time to time are appointed to
serve by the Board. Each member of the Committee, while serving as such, shall be a disinterested person with
the meaning of Rule 16b-3 promulgated under the Securities Exchange Act of 1934.
“Common Shares” shall mean the Company's Common Shares, $.001 par value per share, or, in the
event that the outstanding Common Shares are hereafter changed into or exchanged for different shares of
securities of the Company, such other shares or securities.
“Company” shall mean Attitude Drinks Incorporated, a Delaware corporation, and any parent