Six Easy Questions
Evaluating color printers is easier than you think.
which technology is right for you,
inkjet or laser?
how will the printer be used?
what are your performance
how important is reliability to you?
are you concerned about your total
cost of printing?
what printing capabilities do
Color printing in the office is no longer a
curiosity in a specialized department, nor
is it the province of niche marketing firms
or large-scale enterprises with considerable
financial resources. Quite simply, color
printing is fast becoming an essential
facet in everyday business, a ticket of
admission required to compete in today’s
fast-paced and dynamic marketplace.
In fact, the question in most offices —
large and small — is not “whether” to
incorporate color printers into their
operations, but rather “when and how.”
The purpose of this guide is to be an
educational resource. As you consider
expanding the color printing capabilities
in your office, important questions will
arise that affect not only your purchasing
decision, but also your strategies for
effective use throughout the organization.
This guide distills a wealth of current
information and provides answers to
common questions about color printing
that will make you a better and more-
informed user of color printing.
This guide is divided into specific
segments. Each section is designed to
be independent and provide a different
perspective for evaluating printers. It is
not required that you read the entire
document before choosing a printer.
Read one of the sections and that might
just provide the answers you need. If you
find yourself requiring more information,
simply move to another perspective (section).
Each section begins by posing a question:
1 Which technology is right for you, Inkjet
or Laser? page 4
2 How will the printer(s) be used? page 6
3 What printing capabilities do you
require? page 8
4 What are your performance