THIS SUBSCRIPTION AGREEMENT (this “ Agreement ”), is dated as of July __, 2008 , by and
among Boomj, Inc. (formerly Reel Estate Services, Inc.), a Nevada corporation (the “ Company ”), and the
subscribers listed on Exhibit A hereto who are signatories of this Agreement (each a “ Subscriber ” and
collectively “ Subscribers ”).
WHEREAS , the Company and the Subscribers are executing and delivering this Agreement in reliance
upon an exemption from securities registration afforded by the provisions of Section 4(2), Section 4(6) and/or
Regulation D (“ Regulation D ”) as promulgated by the United States Securities and Exchange Commission (the
“ Commission ”) under the Securities Act of 1933, as amended (the “ 1933 Act ”).
WHEREAS , the parties desire that, upon the terms and subject to the conditions contained herein, the
Company shall issue and sell to the Subscribers, as provided herein, and the Subscribers, in the aggregate, shall
purchase up to $2,500,000 (the " Purchase Price ") of principal amount of promissory notes of the Company (“
Note ” or “ Notes ”), a form of which is annexed hereto as Exhibit B , convertible into shares of the Company's
Common Stock, $0.001 par value (the " Common Stock ") at a per share conversion price set forth in the Note
(“ Conversion Price ”); and Class A Common Stock Purchase Warrants (the “ Warrants ”), in the form
annexed hereto as Exhibit C , to purchase shares of Common Stock (the “ Warrant Shares ”). The Notes,
shares of Common Stock issuable upon conversion of the Notes (the “ Shares ”), the Warrants and the Warrant
Shares are collectively referred to herein as the " Securities "; and
WHEREAS , the aggregate proceeds of the sale of the Notes and the Warrants contemplated hereby
shall be held in escrow pursuant to the terms of a Funds Escrow Agreement to be executed by the parties.
NOW, THEREFORE , in consideration of the mutual covenants and other agreements contained in this