How to Use Google Images on Your E-commerce Website

An e-commerce website is designed to make online trading easy for buyers and sellers. Adding product images for e-commerce websites is the cornerstone of any online site. Site speed can be slowed down by large, poorly optimized images that drive customers away from your store. Image optimization is essential to building a successful e-commerce website. ADMS uncovers the content opportunities of using Google images for e-commerce websites. Learn more about how to attract customers via product images.

https://advdms.com/blog/how-to-use-google-images-on-your-e-commerce-website/

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Image Google Google Image Image optimize product search

https://advdms.com/blog/how-to-use-google-images-on-your-e-commerce-website/

About ADMS

Advanced Digital Media

Image Google Google Image Image optimize product search

How to Use Google Images on Your 
E-commerce Website
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Three-quarters of internet users search for visual
content before they shop online. Everybody would
like to see the product first before they buy it. Most
shoppers regularly look for visual content before
making a purchase. You would expect to be able
to view the product before you commit. An e-
commerce website must 
create 
positive
experiences for potential customers by using
Google images.
Optimized e-commerce images make it easier for
search engines and readers to understand your
site and help you get your content noticed online.
Image optimization is a way to rank images in
Google’s Image Search. This can increase traffic to
your site and build your brand.
Google Images is a great place to find accurate
and up-to-date product 
information. ADMS
provides you tips to optimize product images, so
they appear in Google e-commerce searches.
We’ll give you an overview of image optimization
and a few techniques to get new quality traffic.
The Basics of Image Optimization
Image optimization refers to reducing the file
sizes of your images while not sacrificing quality
to ensure that your page loads quickly. Image
SEO is a technique to get your product images for
e-commerce and ornamental images to rank on
Google or other image search engines.
Additionally, image optimization is the art of
ensuring images look great on mobile and
desktop without slowing down web performance.
It is about creating high-quality images for e-
commerce website optimization at small file size.
Take note of these three main elements:
Image file size (JPEG, PNG, vs. WEBP)
Compression level
Image height and width
Find the right balance between these elements to
increase website performance when using Google
images. Longer page load times are associated
with higher bounce rates and a shorter average
time on the page. An improved user experience
and interaction with your site will positively affect
search engine rankings. This can 
increase
engagement, conversions, customer retention,
and customer retention.
Image Optimization Techniques
Web pages can 
load faster with 
image
optimization 
for mobile and web. These
improvements make shopping easier. A delay of
just two seconds in page speed can cause your
bounce rate to increase by 123%. When you
optimize your images for e-commerce website
rankings, you also 
improve the browsing
experience. Delays as small as one-tenth of a
second can be detected by visitors and interrupt
their thought processes.
Images for e-commerce website optimization is
an excellent way to drive customer acquisition. If
your website has not been optimized for Google
Image searches, it will be missing out on an
excellent opportunity to create additional traffic
channels that can generate more sales and
expand your brand’s reach.
Here are a few techniques on how to use Google
images to optimize your e-commerce website:
1. Master the SEO Basics for Images
Optimizing your images allows Google to match
them with relevant search queries. This process is
similar to optimizing web pages for traditional
search results. Google considers page or website
authority and page specificity when displaying
images for search keywords. Images on product
pages will rank higher than images on category
pages because they are more relevant to the
search terms being searched.
Optimize your images using these tips:
Name your image files. Be descriptive and
relevant to the image and page it is on. For
example, if you had an image of a waving
American flag, you should give the image a
name like waving-american-flag.jpg rather
than leaving a default filename like IMG-
01234.jpg.
Add descriptive alt text. Alt text is essential for
visibility and SEO. 
It also helps users
understand 
the 
image’s purpose. 
It 
is
important to include a descriptive phrase in an
image’s alt field if you want it to rank high.
Include captions. Captions allow the visitor to
grasp the context of the image quickly. Google e-
commerce sites, and you’ll find that captions offer
additional opportunities 
for adding 
relevant
keywords to the image. Captions below images are
read an average of 300% more than the body text.
If you don’t use them or do not use them correctly,
you will miss out on a great opportunity to engage
with many readers.
Implement schema markup or structured data.
Adding schema markup or structured data to your
website defines the content and elements of your
website to allow Google to pull them into search
results. Search engines will be interested in product
schema. This is information such as product name,
description, and price.
Make sure your images are responsive. Mobile
devices are increasingly used every year.
Therefore, it is vital that your website and
images are both responsive and can resize
appropriately depending on the size of your
screen. Google considers responsiveness a
ranking factor. 
It creates a better user
experience for those who prefer to use their
mobile devices.
Create an image sitemap. An images sitemap
is an extension to your XML sitemap. It helps
Google find images faster on your site. This is
particularly important in today’s world, where
websites use increasing amounts of Javascript.
Examine the content surrounding the image.
The content should be closely related to the
image. This content will help Google place your
image in relevant search results.
2. Leverage User-Generated Content
To increase trust and conversions, harness the
power of user-generated content.
Connecting with your audience is key to building
a brand and increasing sales. This connection is
possible with user-generated content. User-
generated content is a great way to build your
brand. It attracts new customers by showing
others how they use your product and leaving
positive reviews. Encourage customers to upload
their photos (with your products) on platforms
such as 
Facebook and 
Instagram. Then,
repurpose the content on your product pages and
checkout pages.
3. Include Product Info in Google Images &
Google Search
E-commerce images should come with accurate
information about the products. This information
should be visible in Google Search and Google
Images. You can update product information in
real-time with 
the recent modifications 
to
Google’s product feeds to match relevant queries
from buyers or high intent searchers. The ranking
of product 
information, such as images, 
is
determined based on how relevant it is to the
search queries provided by the user.
Recent changes have been made to Google
product feeds. These updates allow you to
instantly update your product information to
match related searches from buyers or high
intent searchers. Retail brands will benefit from
this new Google expansion. This is also important
for marketers who want to correctly display
product information, such as images, in real-time.
4. Compress Images
One of the first things to understand about how to
use Google images is that image optimization is
not complete without compressing images. It
doesn’t make sense to load large photos on your
web server if you only need a small version on the
page. Google e-commerce sites usually use Tiny
PNG to compress images and speed up image
loading.
Many hosting platforms also offer CDN services to
speed up delivery. Optimized file sizes will
improve your chances of indexing Google Images.
Keeping up with the latest trends to grow your
company digitally does not have to be a
challenge. With the ever-changing developments
in the internet world, e-commerce website owners
must adapt to new technologies and build
strategies that take advantage of emerging
opportunities like optimizing product images for
e-commerce. Competitors will catch up if you
remain stagnant.
If you want to learn more about how to use
Google images for your site, contact our team for
a more in-depth strategy that will increase your
online presence. We at Advanced Digital Media
Services would love to talk about our SEO Services
in Denver and how we can help you grow your
business.
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