Clearly Canadian launches consumer awareness campaign with
the Brainstorm Group
VANCOUVER, B.C., March 29, 2006—CLEARLY CANADIAN BEVERAGE CORPORATION (OTCBB:
CCBEF) announced today that it will launch a comprehensive consumer awareness campaign in the
US market, developed by The BrainStorm Group.
Bob Froese, President of The BrainStorm Group noted, "The BrainStorm Group’s incredible success
with Mike’s Hard Lemonade helped grow that brand from approximately $5 million to over $250
million in annual sales in less than 48 months in the US market, and like Clearly Canadian, it
pioneered a revolution in its category. We’re also working with Molson USA to reposition and
significantly grow the Molson Canadian brand in the US. Clearly Canadian has made a major
investment in repackaging and reformulating and we are looking forward to launching a campaign that
could achieve the type of success BrainStorm has delivered for Mike’s and our other clients."
Clearly Canadian President, Brent Lokash said, "With their impressive track record in the US beverage
market, we’re excited to be applying BrainStorm’s experience to the Clearly Canadian brand. Clearly
Canadian already has great consumer awareness and the campaign we are about to launch is exciting,
innovative and should garner attention in the market place, on the street and in the press."
About The BrainStorm Group
The BrainStorm Group is a full service advertising and communications agency with offices in Toronto,
Ontario and Denver, Colorado with clients including: ADP, Baxter’s Soup, Canon, Clearly Canadian,
EAS, Kenneth Cole, Molson Coors, My Travel, Omelette Express, and Wahoo’s Fish Tacos.
About Clearly Canadian
Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative
beverages and products, including Clearly Canadian® sparkling flavoured water and Clearly Canadian
O+2® oxygen enhanced water beverage which are distributed in the United States, Canada and
various other countries. Since its inception, the C