ContextWeb Introduces ContextWeb Real-Time
Classifier (RTC) to Make Online
Contextualization More Widely Available and
Simplify Adherence to New IAB Taxonomy
ContextWeb’s ADSDAQ Exchange Also Adopts New IAB Taxonomy Online to Track Inventory
July 27, 2010 09:35 AM Eastern Daylight Time
NEW YORK--(EON: Enhanced Online News)--ContextWeb, Inc., which operates the ADSDAQ Ad Exchange,
the largest independent ad exchange, today announced the launch of ContextWeb Real-Time Classifier (RTC).
ContextWeb RTC categorizes web pages in real-time across more than 450 content categories.With this
announcement, the company is productizing its industry leading RTC technology for licensees, enabling them also to
maximize the impact of content and adhere seamlessly to the IAB’s taxonomy guidelines.ContextWeb’s ADSDAQ
Ad Exchange, which already utilizes RTC, also adheres to the taxonomy standards that are a part of the IAB’s
Networks and Exchanges Quality Assurance Guidelines.
The new IAB Quality Assurance Guidelines provide universally defined content categories for trading media against
this content, and are designed to bring transparency, control and simplicity to buyers and sellers who trade media on
ad networks and exchanges.With ContextWeb RTC, all parties buying and selling ad inventory—advertisers,
publishers, agencies, ad networks and exchanges—can trade media more easily using IAB standardized content
“When determining which ad impression to purchase on behalf of our clients, context is a key characteristic,” said
Jessica Ciliento Group Director of Digital Strategy at OMD.
“In the future, we’ll be more likely to do business with partners who plan to adhere to the IAB's networks and
exchanges quality assurance guidelines—partners like ContextWeb.”
In a world defined by media and audience fragmentation with more than one million web publishers carrying
advertisements and billions of impressions bought and sold every day, content is a necessary data point for trading