Anywhere, MA 99999 | 888.888.8888 | firstname.lastname@example.org
DIRECT RESPONSE TELEVISION ADVERTISING | MEDIA BUYING
Local Regional National
Accomplished sales executive with creative and practical approach to exceeding sales goals by up to 150%.
Introduces incremental revenue streams, expands market share, and creates an exceptionally loyal client base.
Excels at win/win negotiations. Valuable manager who provides hands-on training and incentive programs.
Skilled at developing new vertical markets, turning around key accounts, and making good use of technology for
sales and marketing programs. Developed outstanding listening and observational skills during unique language
and culture exposure experience with time spent in the remote rainforests of Papua New Guinea.
Broadcast / Cable Television Media
Revenue Reporting / Forecasting
Client Direct Sales
Marketing / Promotions
New Revenue Streams
Sales Team Training / Leadership
Short / Long Form Direct Response
Joint Marketing Programs
Print / Online Advertising
SELECTED CAREER HIGHLIGHTS
The Pulse: Created new incremental revenue streams for online and print advertising which turned around a
100% ad sales-driven weekly newspaper in record time. Identified and established many new clients.
Fox Stations Sales: Surpassed aggressive 6-figure sales goals by close to 20%, selling paid programming
time on 11 Fox broadcast stations. Key markets included New York, Los Angeles and Chicago.
WorldLink: Closed largest single sale to date and the first syndication sale – a 3-year multi-million dollar
contract behind a nationally syndicated program shown M – F on Fox Sports Net. This sparked creation of a new
syndication sales department.
Confidential Publications, Anywhere, MA ………