Affiliate Marketing: 4 Common Mistakes
There are many appealing and attractive myths about affiliate marketing.
People who do not understand the process are prone to believing that affiliate marketing will give them a great fortune overnight. Yes, it's true that
there are a few very successful affiliate marketers. You may be one of them for all I know!
And affiliate marketing can be very rewarding, financially. But, like most things in life, these rewards don't come without hard work. And they won't
come to you unless you avoid the mistakes that many, many affiliate marketers make.
Here are four common mistakes that wannabe affiliate marketers make:
Not understanding search engine marketing
If you are promoting affiliate products through your own website, you must be capable of driving traffic to your site. And, until you become a lot more
successful, pay-per-click methods will be too expensive for you to use.
This means that you will have to rely on search engines for traffic. And you will have to learn the best ways to optimize your pages to rank higher in the
search engines for your chosen keywords.
Not providing enough information
The primary job of the affiliate is to pre-sell the product being promoted. You don't have to copy the sales page of the product. Your job is to get people
in a favorable frame of mind before they arrive at the sales page. You need not only to get your website visitors to click through to the sales page, but
to get them to click through in a favorable state of mind.
Stuffing your web pages with affiliate banners is not the right way to promote products. But so many inexperienced affiliate marketers do just that.
You need to understand the products you are promoting, and you need to pass this knowledge on to potential customers.
Apart from links through from my main website, Marketing Magic, I also have a product review website, Marketing Choice. Here I can devote an entire
web page to the pros and cons of a product. And yes, you should mention some of the we