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Making Your Media Matter
Future of Public Media
Public Media Showcase
Public Media 2.0: Dynamic, Engaged Publics
Public broadcasting, newspapers, magazines, and network newscasts have all played a central role in our
democracy, informing citizens and guiding public conversation. But the top-down dissemination
technologies that supported them are being supplanted by an open, many-to-many networked media
environment. What platforms, standards, and practices will replace or transform legacy public media?
This white paper lays out an expanded vision for “public media 2.0” that places engaged publics at its
core, showcasing innovative experiments from its “first two minutes,” and revealing related trends,
stakeholders, and policies. Public media 2.0 may look and function differently, but it will share the same
goals as the projects that preceded it: educating, informing, and mobilizing its users.
Multiplatform, participatory, and digital, public media 2.0 will be an essential feature of truly democratic
public life from here on in. And it’ll be media both for and by the public. The grassroots mobilization
around the 2008 electoral campaign is just one signal of how digital tools for making and sharing media
open up new opportunities for civic engagement.
But public media 2.0 won’t happen by accident, or for free. The same bottom-line logic that runs media