Entrepreneur Introduces Canadian Government Officials to Winter Vehicle
How a U.S. Inventor is using the proposed national motto change to gain top-level attention as
he launches his new winter car care product into the Canadian marketplace.
Drexel Hill, PA (PRWEB) December 29, 2009 -- Sometimes a marketing strategy for a product introduction can
get an assist from a real life event. Sid Holmes, an entrepreneur who is launching his invention into the Canadian
auto accessories market, has devised a marketing strategy that has garnered attention from the highest reaches of
the national legislature.
A native of Drexel Hill, Pennsylvania, Holmes has been getting a lot of letters lately from the likes of Dalton
McGuinty, Brad Wall and Robert Ghiz.
But why would the Premiers of Ontario, Saskatchewan and Prince Edward Island, respectively, and a host of
representatives from other government offices, be corresponding with an unknown neighbor to the south?
Because over the fall, Holmes sent dozens of government officials a special-edition version of his product, which
has a surefire appeal for Canadian motorists: water-repellent, fabric covers that protect car and truck side view
mirrors from snow, ice and frost.
A communications professional by trade, Holmes was inspired to create the covers – dubbed MirrorMateMItts –
several years ago when he nearly broke his car mirror while removing ice with a plastic scraper.
Thinking the proverbial “there’s got to be a better way,” he fashioned the first ‘MMMs’ by hand sewing a pair
himself. After requests from neighbors wanting their own covers, Holmes decided to sell the product through the
internet. He started a company, MMM Tech, LLC, struck a deal with a manufacturer in the Midwest and set up an
online store (www.mirrormatemitts.com), beginning sales in the U.S. two winters ago. This year, he figured,
Canada, with an even snowier climate, would be a logical extension for MMM sales. But he needed a way to
attract attention to his product.