Americhem TO iNTrODUce 2010-2011 cOLOr TreNDS AT hBA eXPO
cUYAhOGA FALLS, Ohio (September 7, 2009) – Americhem Inc., a global provider of custom color and
additive masterbatches for polymer-based products, will be introducing its Health and Beauty Color Trends
for 2010-2011 at the HBA Global Expo being held Sept. 15-17 at the Jacob K. Javits Convention Center in
New York City. The company will be giving away samples of the color trends at its booth (#1747) at the
Expo and visitors will have the opportunity to win free Americhem masterbatch as part of a contest
involving the color trend samples.
“Because of Americhem’s decades of color experience across multiple plastics market segments,
we’re exposed to a variety of trends in color and special effects from a diverse group of industries,”
said Rod Manfull, general manager for Americhem’s Molding Business Group. “Most of the visitors to
this show know Americhem for our expertise in plastic packaging, particularly bottles. But because of
the diversity of industries that we serve, we have introduced these color and special effects trends that
represent consumer preferences in industries including synthetic fibers, building products, automotive
and transportation and more.”
The company’s display will feature hundreds of blow molded bottles, representing the market and
consumer trends that Americhem has identified. Company officials will also be distributing sets of
silver dollar-sized molded plastic chips, representing the top 40 color and effect trends in health and
beauty for 2010-2011.
Five lucky winners will find a gold chip in their set of samples. Those finding a golden chip will win up to
250 pounds of Americhem masterbatch, which includes a custom color match. The value of the prizes will
be up to $1,250 each.
“By helping customers identify and use these hot color trends in their health and beauty applications, we
can help them to achieve increased shelf appeal and real differentiation from the compeititon,” Manfull
continued. “We look forw