Brenner to Spearhead REACH3’s Physician
New technology will help hospitals better manage relationships with referring physicians
March 16, 2010 10:10 AM Eastern Daylight Time
MADISON, Wis.--(EON: Enhanced Online News)--REACH3, the market leader in Customer Relationship
Management (CRM) solutions for healthcare, has hired Lori Brenner, Director – Physician Referral Builder, effective
March 9, 2010.
Brenner most recently served as Hospital Relations Strategist at Physicians Practice/CMP Medica where she
developed physician communication programs. Prior to this role, Brenner was Director of Physician Relations at
Saint Joseph’s Hospital. In this role she implemented a successful physician liaison program, a referral tracking
system, an issue resolution process and a physician-to-physician call center.
“The first time I saw the Physician Referral Builder application it re-ignited my passion. Physician relations has grown
to be an important strategic initiative for many hospitals. This technology makes it possible for organizations of any
size to measure and manage their programs adeptly,” said Brenner. “It is something I wish I had had when I was
working in a hospital!” she added.
Physician Referral Builder is a comprehensive system designed to help hospitals or specialty care centers to better
manage their relationships with referring physicians, increase referrals from existing relationships and obtain referrals
from new physicians. It is the healthcare industry’s first application of its kind and was developed by REACH3
based on feedback from healthcare systems of all sizes across the country.
“We are so excited to have someone with such extensive experience in physician relations leading REACH3 and our
clients in this important direction,” said says Jim Schleck, executive director, REACH3.
Physician Referral Builder™ can be integrated into an existing CRM system or purchased as a stand-alone product.
For more information about Brenner’s background, visit http://w