CoolSavings, Inc. Service
Additional Information/Targeting:  EIM email test and possible rollout. CSI to get $25 per sale of
Lifederm product via online or customer service phone center from CSI email redirect. Rollouts based on EIM
results. Customer may not cancel advertising for an
e-mail less than 3 business days prior to the scheduled transmission date. In addition, Customer may not change
or substitute copy, graphics or URLs less than 3 business days before transmission date for an e-mail. Any
violation of the aforementioned requirements shall result in Customer paying to CoolSavings, as liquidated
damages and not as a penalty for early termination, an amount equal to the greater of (i) $10,000, or (ii) 75% of
the contracted-for amount. A fee of 75% of the contracted amount will also be charged if Customer fails to
provide copy, graphics, address exclusion file and/or URLs at least 3 business days before the transmission date,
thereby causing the mailing to be re-scheduled.;  CoolSavings will test the e-mail offer according to its then-
current standards. CoolSavings shall determine, in its sole discretion, the frequency and volume of the e-mails that
will roll out after such test. In the event that Customer’s e-mail performs well enough to earn an e-mail roll out,
the $500 test fee shall be credited towards the amount owed by Customer for the e-mail roll out.
Services will be rendered in accordance with CoolSavings’ Product Summary for each such service, which
Product Summary is incorporated herein by reference.
This Insertion Order is issued pursuant to an Advertising located at
http://legal.coolsavings.com/advertiser, unless a fully executed Advertising Agreement is attached to
this Insertion Order or already on file with CoolSavings (in which case this Insertion Order is subject
to the terms of such other Advertising Agreement).
360 N. Michigan Ave., 19th floor, Chicago, IL 60601