Advertising and Society:
Ethics, Regulation and Social
Advertising and Society
Advertising’s visible social role makes it a
target for criticism.
Some of today’s consumers believe that a
great deal of advertising is unethical
z Adds to the price of products,
z Is untruthful,
z Tricks people, or
z Targets vulnerable people.
Subtle Messages Trouble Critics Especially
When Aimed At Groups Such as Children, the
Elderly, or the Disabled.
ubtle essages Trouble ritics specially
hen i ed t
roups uch as hildren, the
lderly, or the
Are We Persuaded That We Continually Need More
and More New Products? Consumers Make the
re e ersuaded That e ontinually eed ore
and ore e roducts? onsu ers ake the
Advertising Tries to Persuade the Audience to Do
Something; It is Not Objective or Neutral.
dvertising Tries to ersuade the udience to o
o ething; It is ot bjective or eutral.
Numerous Advertising-Related Issues Are Left to the Discretion of
the Advertisers and Are Based on Ethical Concerns.
The Problem of Being Ethical
“Advertising Or Other Sales Representations, Which Praise
the Item to Be Sold With Subjective Opinions, Superlatives,
or Exaggerations, Vaguely and Generally, Stating No Specific
“Advertising r ther Sales Representations, hich Praise
to Be Sold
ith Subjective pinions, Superlatives,
or Exaggerations, Vaguely and enerally, Stating No Specific
Taste and Advertising
Taste and dvertising
Ethical Issues in Advertising
Stereotyping in Advertising
tereotyping in dvertising
Limits Set For
its Set For
A ounts of