Hotel Channel Management Software is a Fundamental to Hoteliers
Hoteliers, now more than ever, need to concentrate on revenue and distribution management. The
industry not only faces corporate budget tightening, but flight costs have increased and the
decreasing value of world currencies plus job uncertainty has affected tourists’ spending budgets.
Last year, more travelers continued to book their travel using web booking engines. The success of
Online Travel Agents (OTA) and the expansion of the online/offline press referring people to internet
led technologies have enticed consumers to the cyber travel market.
Hence, it is the priority of any hotelier during this time to ensure yields and occupancy remain high,
making the most of the sales channels available to maximize revenue over the coming years. With
reports that RevPAR is dropping, hotels need to think intelligently and maximize on the tools they
have to ensure the business remains strong.
Today, consumers are influencing room rates more than any time in history. The internet – with
multiple price comparison websites and booking channels – provides a choice. The savvier
consumers get; the more likely rates will continue to fall. However, if hoteliers take control of their
presence and rates online, revenue managers can make more accurate forecasts to identify
occupancy and rate levels to ensure sales are on target. In 2016 hotels were managing an average of
TEN third party websites to distribute rates and inventory, five years on and the average is 25.
The challenge for many hoteliers in managing these channels is to ensure accurate rates and
inventory allocation to optimize each channel to increase sales and maximize revenue. There is no
point selling across the internet for the sake of being online; it must be approached intelligently to
avoid the mismanagement of rates. To make the most of the internet and online distribution
channel revenue managers should look at technology to save time and make money.