Email Marketing Software Drives Sales with Landing Pages
Email marketing software has clearly proven itself as not only an important component of the marketing mix, but also as a pivotal medium for driving
up sales. The Direct Marketing Association recently conducted a study that determined there is a return on investment of almost $50 for every dollar
spent on direct email marketing. While that statistic is definitely staggering, it begs the questions: What key elements are important to convert emails
into sales? And how do you use your email marketing software to achieve that amazing ROI?
The first goal is always to get people to open your email marketing campaign. For the time being, however, let’s assume you already have a captivated
audience that has eagerly opened your message. Once opened, we’ll assume you have spent an adequate amount of time creating compelling copy
for your email campaign that clearly explains to your reader exactly what you’re offering. Now comes the important part, where you want to take them
from your email and onto your website where you can complete the sale.
Many marketers will include big bold calls to action in their email marketing campaigns that explicitly direct the recipient on what to do next. For
example, phases like “Click here now” or “Quick! Click To Buy Now. Limited Quantities Going Fast” are all good calls to action. Other marketers
however, take a more passive approach and write something a bit mellower, like “Learn More” or “Additional Information”. Depending on your
audience and the product you are selling, you will have to choose an appropriate method. But, if you find one doesn’t work in your email marketing
campaigns, then you can always switch to the other.
Just getting them to click is only the beginning of the battle. One of the most important pieces of the puzzle that can make or break your sale and really
drive home the effectiveness and ROI of your email marketing campaign is the page you bring the person to, also know as the “landing page”.
A landing pa