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The SEO Newswire
CPA Marketing Is Taking the Lead Over Old-Fashioned Affiliate Marketing
Beaverton, OR | September 3rd, 2010 | http://SeoPressReleases.com
Forecasts released by Forrester Research in late 2009 predicted that affiliate marketing earnings will reach $4 billion in the United States
alone by 2014. Affiliate marketing remains to be the fastest-growing sector of the online marketing industry, with many companies turning
over an average profit as much as 60% in the previous year. However, many industry insiders speculate that affiliate marketing will be
displaced by CPA marketing as the biggest profit-generating business in the industry soon.
"CPA marketing overtaking traditional affiliate marketing models is hardly surprising," said Peter Garety, blogger and online marketer of
AutoTrafficAvalanche.org. "That's mainly because CPA marketing offers more flexibility than affiliate marketing, especially for new online
Garety explained that CPA marketing, where CPA stands for cost-per-action, does not put the burden of making sales on the online
marketers themselves. Instead, the responsibility of anyone going into this form of Internet marketing is merely to perform the required
action in order to get paid.
"In CPA marketing," Garety said, "marketers don't have to do the selling at all, which makes this whole deal different from traditional affiliate
marketing. It's the company that owns the product that has to make the sale. It's not the online marketer's responsibility at all."
Garety adds, "What the marketers have to do here is just to fulfill the tasks that the advertiser wants. If the advertiser wants new leads, then
the marketer's job is to deliver new leads, whether these people buy the product or not. If the advertiser wants people to take this survey
they made, the marketer just needs to find people who can take the survey. It doesn't matter to the marketer if these people actually take the