The article analyzes the theoretical aspects of the marketing complex, the elements of the marketing complex, the elements of the marketing complex in financial institutions. In order to survive in the market, financial institutions need to expand the range of services, improve their quality and be attractive to customers, and optimize costs. It is necessary to harmonize and use the tools of the marketing complex and their solutions to achieve maximum profit. Financial institutions need to have a good command of all the tools of the marketing complex in order to achieve their goals. When designing the marketing complex of financial institutions, it is necessary to take into account that there is a connection between the individual instruments. Gediminas Dubauskas | Margarita IÅ¡oraite "Financial Services Organizations Marketing Mix" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd38151.pdf Paper URL : https://www.ijtsrd.com/management/marketing-management/38151/financial-services-organizations-marketing-mix/gediminas-dubauskas
International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 5 Issue 1, November-December 2020 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD38151 | Volume – 5 | Issue – 1 | November-December 2020
Page 1075
Financial Services Organizations Marketing Mix
Gediminas Dubauskas1, Margarita Išoraitė2
1General Jonas Žemaitis Military Academy of Lithuania
(Generolo Jono Žemaičio Lietuvos Karo Akademija), Vilnius, Lithuania
2Vilniaus Kolegija/University Applied Science, Vilnius, Lithuania
ABSTRACT
The article analyzes the theoretical aspects of the marketing complex, the
elements of the marketing complex, the elements of the marketing complex in
financial institutions. In order to survive in the market, financial institutions
need to expand the range of services, improve their quality and be attractive to
customers, and optimize costs. It is necessary to harmonize and use the tools
of the marketing complex and their solutions to achieve maximum profit.
Financial institutions need to have a good command of all the tools of the
marketing complex in order to achieve their goals. When designing the
marketing complex of financial institutions, it is necessary to take into account
that there is a connection between the individual instruments.
KEYWORD: marketing, marketing mix, 4P, 7 P, product, price, promotion, place
How to cite this paper: Gediminas
Dubauskas | Margarita Išoraite "Financial
Services Organizations Marketing Mix"
Published
in
International Journal
of Trend in Scientific
Research
and
Development (ijtsrd),
ISSN:
2456-6470,
Volume-5 | Issue-1,
December
2020,
pp.1075-1079,
URL:
www.ijtsrd.com/papers/ijtsrd38151.pdf
Copyright © 2020 by author(s) and
International Journal of Trend in Scientific
Research and Development Journal. This
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