Tobacco adverTising, PromoTion and sPonsorshiP: industry arguments
Industry claim: A ban on tobacco advertising won’t decrease
Today, we have compelling evidence that comprehensive bans on tobacco
advertising, promotion, and sponsorship can significantly reduce cigarette
and other tobacco use.2,3 Research conducted between 1970 and 1992 in 22
countries found that comprehensive bans can reduce tobacco consumption by
6.3%.4 A study involving 30 developing countries between 1990 and 2005
showed that comprehensive bans resulted in a 23.5% reduction in per capita
Industry claim: Tobacco advertising, promotion, and sponsorship targets only adult smokers.
Internal tobacco industry marketing plans reveal careful targeting of young people. Documents from R.J.
Reynolds (RJR), released in 1998, show that the company sought to reverse its declining sales by targeting 14 to
24 year olds. RJR memos describe the success of the Joe Camel cartoon in France and state that the campaign was
“about as young as you can get, and aims right at the young adult smoker Camel needs to attract.6
Tobacco advertising, promotion and sponsorship target non-smokers and youth especially in developing countries
where regulations on advertising and promotion are weak and knowledge of the danger of tobacco is limited.
Tobacco industry advertising tactics include concert ticket giveaways, prizes after buying a certain number of
packs, and free samples of cigarettes, which cater specifically to low-income groups such as youth and the poor.7,8
Evidence from recent years shows that youth smoking rates in many developing countries are on the rise.
Increasing tobacco use rates negatively affect educational opportunities, financial stability of families, and
increase healthcare costs to households.9,10,11,12 For example, homeless children in India spend a significant
portion of their income purchasing tobacco, often prioritizing tobacco over food.13 In Niger, stude